Before you select what you think is an ideal color off Pantone Colour Books, stop for a moment and consider your audience. This is especially important if you’re marketing or selling globally instead of locally. You see, different colors have different meanings to several people. If you’re brand new to the cultural significance of any certain color the merchandise, brand, or identity you’re promoting might end up failing before it features a chance to pull off! Let’s take a closer inspection at the cultural significance of color in 2 of today’s emerging economies.
In China, colour red is perhaps the most important. No where is that this color more prominent than around the Chinese flag. Representing good fortune and joy, red is amongst the most used colors during Chinese holidays and family gatherings. It is also the hue chinese people associate with fire, one of many five elements its people believe create anything that exists in general.
Interestingly, while the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow may be the color chinese people associate with another of your five elements, planet earth, and as such, this color represents royalty.
In India, the colour red represents something quite different: Purity. That’s contrary to Western cultures the location where the color white is used to represent purity. Indian brides traditionally wear red gowns and as soon as married their foreheads are adorned having a red dot or tikka, the symbol of commitment. Because the wedding represents 81dexrpky beginning of any union of two individuals, the color red also symbolizes fertility and prosperity. The hue green represents the harvest or even a new beginning and, as with America, green is symbolic of nature. In India green is additionally colour utilized to honor Islam.
As popular as green is, don’t use it if you plan on doing business with Indonesian people. That’s because in Indonesia, green can be a forbidden color. In countries with dense jungles like those who are in South America, green represents death. But in the center East, green will be the color of luck. In Iran, blue symbolizes immortality and then in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing the wrong color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and make sure you do your research!