They claim that green is definitely the new black. But don’t for a second think that finding color inspiration in nature starts and ends with the color green! Becoming enviromentally friendly definitely holds great potential, especially if you think about just how far this movement could go towards protecting nature and its beauty. Although the degree in which color can be inspired by nature extends well beyond shades of green.
It’s diversity makes nature a never-ending way to obtain inspiration for first time ideas and approaches to choosing color. Stop and think for just a moment in the sheer number of natural landscapes that exist around this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a trip to your neighborhood farmer’s market are all places with colors inspired by nature.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing for the eye. Subconsciously, we expect naturally-occurring color combinations to become this way because we’re accustomed to seeing those colors together either naturally or when using the Pantone Formula Guide Solid Uncoated. Think earth tone browns and shades of blue that remind us of the earth and sky.
Stretch your imagination and target the way color combinations present in nature change together with the changing seasons. Picture an environmentally friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white in the winter time.
Now take that same rolling hill filled with flowers and imagine the actual way it changes not from season to season, but everyday. Picture in your mind those vivid floral colors awash in shades of gray as being a fierce thunderstorm approaches. Observe how even everyday changes in the weather conditions can trigger new bursts of color inspiration?
The next time you’re searching for the perfect color combination for your fashion or graphic designs, a client’s brand, or perhaps for the launch of the new product that offers to save our planet, let nature inspire you. It’s everywhere you look even if you’re placed in the midst a concrete jungle. Once you’ve found that perfect nature-inspired scene, matching those colors is not hard with your Pantone color system!